SEO Basics: Writing Better Meta Titles and Descriptions

Meta tags still drive clicks. Here is how to write titles and descriptions that rank and convert.

Why meta tags matter

Google uses your meta title as the blue link in search results and often uses your meta description as the snippet below it. Both shape click-through rate (CTR) — which indirectly influences rankings.

Good length

• Title: 50–60 characters
• Description: 140–160 characters

Quick tests

Paste your copy into our Meta Title Checker and Meta Description Checker before publishing.